Contentment Golf Club
A story led collection that turns a roadside sign into a signature identity.
A sign on the road. A season of speed. A collection with meaning.
When a PGA professional first drove into Hays, North Carolina, he noticed an old Pure Oil sign on the way to his new workplace, the freshly minted Contentment Golf Club. That sign sparked an idea. With a full size racing event returning to town that summer, he reached out to our design team to blend the thrill of the track with the elegance of the club.
The result is the Content Racing Collection, where the historic Pure becomes Content, celebrating the perfect intersection of racing excitement and the club’s serene charm. It is a line born from a sign, a story, and a homecoming of speed.
This project is a good example of how we work best. We start with the why. Then we translate it into design language, materials, and production details that feel authentic to the club. Every piece is made to carry the narrative forward, not just display a logo.
- Custom collection concept and design direction
- Graphics that reinterpret the Pure Oil inspiration as Content
- Premium leather goods produced in house
- Racing energy without losing club refinement
- Historic reference that feels modern and wearable
- Iconography that reads clearly from a distance
- A real story members can repeat and remember
- A cohesive collection built around one central idea
- Custom does not have to be complicated when the concept is clear
A design led collection that feels true to the club. The story came first, and the product followed with real intention.
Have a story worth building
Bring us the reference, the tradition, or the detail that makes your place unique. We will turn it into a custom collection made in house.