Sebonack Golf Club
A full store partnership built on trust, speed, and controlled production.
A partnership that started with a promise and scaled into a full shop program
We visited Sebonack two years ago and asked to build a real partnership. We made one promise early. Fast turn time without sacrificing quality. Sebonack tested us with a small order. We delivered. The relationship grew quickly because the work stayed consistent.
What began as a couple headcovers turned into employees wearing matching iliac belts and members asking for more. Today, our catalog lives in their shop. We now produce the full Sebonack leather offering across categories.
A major differentiator came from Mr. Daley, the head golf professional. He creates his own concepts and wanted Sebonack to stand apart from other courses. That led to a new pattern language built from leather letters cut out and stitched directly onto pieces. Not a standard logo. A true design system with multiple layouts and variations.
Sebonack also hosted the Women’s US Open, and the standard for presentation is extremely high. This is one of the best partnerships iliac has because it is built on trust, creativity, and repeat execution.
- Headcovers and putter covers
- M Kits and valuables pouches
- Duffels and backpacks
- Pillows and additional leather goods
- Leather letters cut and stitched onto products
- New pattern system built for multiple designs
- Craft forward identity that differentiates the shop
- Full store consistency across categories
- Fast turn time supports retail demand
- One of Iliac’s strongest long term partnerships
A partner that can move fast, stay premium, and build designs that feel original to Sebonack.
Ready to build a custom shop program
If you want a partner who can design, produce, and scale custom goods across categories, we are built for that.