Back
Featured project

The Grand Del Mar

A third premium event added to the calendar, built for a specific group and anchored by symbols that few are ever allowed to use.

Event type
Member SEAL event
Featured mark
SEAL Trident and Grand Del Mar sun
Design language
Distressed leather, gold that pops, custom names
The Grand Del Mar SEAL event custom build hero
The build

A day for the SEALs, built with permission and purpose

The Grand Del Mar added a third premium event to their calendar. Traditionally, the spotlight sits on member member and member guest. This one was different. A member SEAL event created for a group that deserves its own standard.

It was an exclusive field, limited to those who are currently a SEAL, former SEAL, or members of The Grand Del Mar connected to that community. The intent was clear. Honor service, protect meaning, and build something that looks and feels earned.

Few people can ever use the Trident. The SEALs allowed Iliac to use it, and that permission shaped the entire direction. The Grand Del Mar sun logo shines down on the SEAL Trident, creating a mark that feels both club specific and deeply personal.

The material call was just as intentional. They liked the battle worn look of natural distressed leather, the kind that looks better the longer it is carried. Gold was chosen to pop and to fit the Trident with authority, without turning it into something loud.

Each player received custom names on the big stripe, built into the design so it reads clean and feels permanent. A day for the SEALs, designed to honor their service, executed with control from start to finish.

What we built
  • Event pieces designed around the SEAL Trident with approved usage
  • Grand Del Mar sun mark positioned shining down on the Trident
  • Custom names added on the big stripe for each player
The event
  • Third premium event added to the club calendar
  • Exclusive field for current SEALs, former SEALs, and Grand Del Mar members
  • A day built to honor service with a controlled, premium standard
Why it works
  • Distressed leather that matches a battle worn preference
  • Gold that pops and fits the Trident with restraint
  • Personalization that reads clean and feels permanent

When the symbol is protected and the meaning is honored, every detail has to be controlled.

The Grand Del Mar

Ready to build something custom

Bring us the symbol, the standard, and the story. We will design it, produce it in house, and deliver a collection that feels controlled from start to finish.