HyFlyers Team
A tour tested partnership that shaped products now built into the iliac lineup.
Built for travel. Improved through feedback. Adopted into the line.
We started working with Phil Mickelson to create a custom duffel bag built for travel. The first version did its job, but the feedback was immediate. It was not big enough for how the team actually moves.
That is what sparked the Milano duffel bag. Designed with tour travel in mind and refined through real use, the Milano became the right fit for Phil and his teammates. It also became the blueprint for a larger travel category that is now part of our permanent lineup.
The partnership expanded beyond travel. We produced a full custom run for the HyFlyers team including headcovers, alignment stick covers, and M Kits. We also redeveloped our yardage book cover specifically for them, and that updated design is now the yardage book cover we use today.
- Custom duffel bags and travel gear for team use
- Milano duffel bag developed from feedback
- Headcovers, alignment stick covers, and M Kits
- Yardage book cover redesign
- Built to perform on the road, not just look good
- Iterated through real travel demands
- Custom that translates into a scalable product line
- Milano duffel added to the Iliac line
- Yardage book cover redesign adopted as our standard
- Team program expanded into multiple categories
Real feedback, real travel, and a product that got better because it was built to be used.
Ready to build something custom
Tell us what you need it to do. We will design it, build it in house, and refine it until it is right.