Princeville Makai
Eighty island looks, each one color coordinated to the club logo.
A shop collection with an island for every mood,one logo, eighty ways.
Princeville Makai set out to build a shop collection that felt like the place it comes from. Not a handful of safe colors, but a full range, designed so every member and every guest could find a look that was theirs.
The answer was 80 unique island looks. Each design is built around the club logo, with the logo color coordinated to the palette of that look, so the mark always belongs to the piece instead of sitting on top of it.
Eighty looks. One identity.
A range this size only works if it holds together. Each look was designed to feel different while keeping the club unmistakable in all of them. Makai means toward the sea, and that sense of place set the direction for the palette.
For every design, the logo color was selected to coordinate with the colors around it, so the mark reads clearly and looks intentional on every piece. Each look was reviewed on its own and as part of the full set, then built in house to the same finishing standard.
The result is one cohesive shop wall with plenty to explore. Members find the look that suits them, and guests take home something that could only come from Princeville Makai.
- Purpose
- Shop Collection
- Range
- 80 unique island looks
- Logo
- Color coordinated to each design
- Design
- iliac Design Team
